How to find a Marketing Analyst in 4 steps

Recruitment is a complex, inherently human endeavor. And we love humans. That’s why we are committed to significantly simplifying all the routine and repetitive tasks involved in candidate searches, freeing up your time and attention to engage with interested, qualified humans.

In this blog we will help you specify your Marketing Analyst role, and show you how to find great candidates in 4 simple steps using welovehumans. Ideally in no more than 5 minutes!


Step 1: Describe your ideal marketing analyst


Log into HighFive and click on “new search”. Before starting your search for a Marketing Analyst, clearly outline what you expect from the role. First, determine the specific skills, experiences, and qualifications necessary for someone to succeed in this position. Next, consider the responsibilities they'll have as a Marketing Analyst, such as customer identification, persona development, market research, and campaign evaluation. Moreover, think about the team they'll be joining and whether complementary skills are needed. Given the cross-functional nature of most marketing roles, consider whether they have experience working collaboratively with different teams and how well they can communicate insights to varied stakeholders. By defining these elements, you will create a targeted candidate brief and set the criteria for assessing candidates. We recommend the following:

  1. Bachelor’s degree in Marketing, Business, Statistics, Communications or a related field.
  2. Proficiency with basic data analysis, including visualizing data in tools like Tableau or Google Data Studio.
  3. Experience with digital marketing analytics and SEO/SEM tools.
  4. Strong communication and presentation skills.
  5. Proven track record of data-driven decision-making and strategic planning.

Read some important insights people tend to overlook when describing the ideal candidate here:


Otherwise: hit "next".



Step 2 - Find matches

You’re in good hands, welovehumans generates a summary of the target candidate for your consideration. If all looks good, let’s hit “find matches".



Step 3: Evaluate Matches

When evaluating candidates for a Marketing Analyst role, it's crucial to delve beyond basic qualifications and focus on interpreting the real-world impact of their previous roles.

Here are the key aspects to consider:

Analyze Professional Experience

  • Comprehensive Role and Industry Analysis: Examine the scope and complexity of past roles in marketing analysis. Look for growth in responsibilities, such as transitioning from junior to senior analyst roles, and industry-specific experience in sectors like retail, finance, or tech. Additionally, assess their ability to handle various marketing channels and platforms.
  • Impact and Achievements: Assess quantifiable achievements such as successful marketing campaigns, improvements in customer acquisition and retention, cost reductions, or innovative marketing strategies. Understanding the scale of previous employers can also provide insight into the candidate's ability to manage projects in similar environments.
  • Longevity and Stability: Evaluate the duration of tenure at each organization to gauge job stability and commitment. Frequent short stints may require context, such as project-based work or industry norms.

Deep Dive into Skills Assessment

  • Technical Skills and Certifications: Verify technical skills and certifications relevant to marketing analysis. Look for proficiency with analytics tools like Google Analytics, SQL, or Tableau, experience with CRM systems, and skills in data interpretation and reporting. It is crucial to understand their ability to analyze large data sets and generate actionable insights.
  • Soft Skills and Interpersonal Abilities: Evaluate communication skills and teamwork, particularly through descriptions of collaborative projects. Also, assess their ability to work on cross-functional teams and effectively communicate complex data insights to non-technical stakeholders.
  • Adaptability and Learning Curve: Assess the candidate's ability to learn and adapt to new marketing technologies and environments, such as advancements in AI-driven marketing tools or changes in consumer behavior patterns.

Assess Company Fit and Career Goals

  • Cultural Fit and Personal Values: Analyze how well the candidate’s values align with your company’s mission and culture. This ensures they integrate well into your team and contribute positively to your work environment. For example, if your company values data-driven decision-making and innovation, you should evaluate their past projects for alignment with these principles.
  • Aspirations and Future Goals: Understand the candidate’s career objectives to ensure they align with the growth opportunities at your company. This is particularly important for roles expected to evolve or expand, such as transitioning from analysis-focused tasks to strategy development or leadership roles.

Common Mistakes to Avoid:

  • Ignoring early career roles that may provide insights into the candidate’s foundational skills and work ethic.
  • Not considering the context of the candidate’s job changes, such as industry downturns or company closures, which may explain shorter tenures.
  • Overlooking the importance of ongoing education and professional development in rapidly evolving fields.
  • Assuming proficiency in one area translates into another without evidence, particularly in complex technical roles or multidisciplinary positions.
  • Focusing too much on the quantity of connections rather than the quality or relevance to the current role.
  • Ignoring non-industry-specific connections that might provide unique perspectives or skills beneficial to the role.
  • Misaligning a candidate’s expectations with the realities of the role or potential for advancement within the company.
  • Underestimating the importance of a candidate’s personal life goals, which can impact their satisfaction and longevity in the role.

By following these steps, you can thoroughly understand each candidate’s potential and make informed decisions that align with your company’s goals and values. Accurate evaluation not only ensures finding the right fit but also reflects our core belief at welovehumans—that every hiring process should be carried out with respect, precision, and care.

Read some important insights people tend to overlook when evaluating candidate matches:




Step 4 - Reach out to candidates



With your shortlist in hand, 1 click outreach is the next and last step in the process. Save time and money crafting outreach messages; welovehumans drafts personal comms to each candidate ensuring the highest chance of engagement. Reach out with one click to those you find interesting.

Here are some often overlooked insights and nice-to-know tips for effective candidate outreach specifically for a Marketing Analyst role:

  • Update Your LinkedIn Profile: Ensure your profile is complete and professional, including a good photo, a clear headline, and detailed work history. This builds credibility and trust with candidates.
  • Personalize Your Messages: Address Marketing Analyst candidates by name and reference specific achievements or projects they’ve worked on, such as successful marketing campaigns or significant data analysis projects. This shows genuine interest and helps build rapport by acknowledging their expertise and contributions.
  • Highlight Role Benefits: Emphasize the unique challenges and opportunities associated with the Marketing Analyst role. Discuss the potential for career growth, involvement in strategic decision-making, and the impact their work will have on the company’s marketing success. Highlight any innovative projects or cutting-edge tools they will be using.
  • Include a Call to Action: Provide a simple and clear next step for the candidate, whether it’s replying to your message, scheduling a call, or reviewing additional information about the role. A direct call to action increases the likelihood of engagement.
  • Express Gratitude: Thank candidates for their time and consideration. Expressing appreciation for their expertise and interest can make a positive impression and encourage them to engage further with your outreach.

Do you want to know more about how to write a converting LinkedIn InMail message?



Say goodbye to the 10% LinkedIn response rate and hello to welovehumans. We enhance your candidate conversion to qualification and screening calls by boosting outreach, nurturing relationships, and increasing overall excitement. Ensure candidate communication gets eyeballs, not eye rolls.

Read more

Your questions answered

How to Find a Marketing Analyst FAQ

Start by logging into HighFive and selecting “new search”. Clearly define the expectations for the Marketing Analyst role. Outline the necessary skills, experiences, and qualifications. Think about their responsibilities like customer identification, persona development, market research, and campaign evaluation. Additionally, consider the team's needs and whether complementary skills are required. Also, assess their ability to work with different teams and communicate insights effectively.

Key qualifications for a Marketing Analyst include:

  • Bachelor’s degree in Marketing, Business, Statistics, Communications, or a related field.
  • Proficiency in data analysis and visualization tools like Tableau or Google Data Studio.
  • Experience with digital marketing analytics and SEO/SEM tools.
  • Strong communication and presentation skills.
  • Proven track record of data-driven decision-making and strategic planning.

Discover more about describing the ideal candidate here.

Using welovehumans, you can generate a detailed summary of the ideal candidate. Once the summary meets your approval, proceed by clicking “find matches” to initiate the search process.

When assessing candidates, look beyond basic qualifications and focus on their real-world impact and experiences. Key factors include:

Professional Experience

  • Review the scope and complexity of their past roles. This includes looking for growth in responsibilities and industry-specific experience.
  • Check for quantifiable achievements in marketing campaigns and customer metrics. Understanding the scale of their previous employers can also be insightful.
  • Evaluate their job stability based on tenure at previous organizations. Frequent short stints might need context, such as project-based work.

Skills Assessment

  • Verify their technical skills and relevant certifications. Proficiency with tools like Google Analytics and Tableau is essential.
  • Assess their communication and teamwork abilities. This can be evaluated through descriptions of collaborative projects.
  • Determine their adaptability to new marketing technologies. Assess their ability to learn and adapt to advancements in the field.

Company Fit and Career Goals

  • Ensure their values align with your company culture. This ensures they integrate well into your team and contribute positively.
  • Understand their career aspirations to see if they match growth opportunities at your company. This is particularly important for roles expected to evolve.

Learn more about evaluating candidate matches here.

Common mistakes to avoid include:

  • Overlooking early career roles that provide insights into foundational skills.
  • Not considering the context of job changes, such as industry downturns or company closures.
  • Ignoring the importance of continuous education and professional development.
  • Assuming skills in one area translate directly to another without evidence.
  • Focusing on the quantity of connections instead of their quality and relevance.
  • Ignoring non-industry-specific connections that might offer valuable perspectives.
  • Misaligning candidate expectations with the role’s realities and potential for advancement.
  • Underestimating the impact of a candidate’s personal life goals on their job satisfaction and longevity.

Once you have a shortlist, use 1-click outreach to contact candidates. Welovehumans creates personalized messages for each candidate, enhancing engagement and increasing the chances of a positive response. If you want to know more about creating converting LinkedIn InMail messages, read that blog here.

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