How to find a Marketing Analyst in 4 steps

Recruitment is a complex, inherently human endeavor. And we love humans. That’s why we are committed to totally simplifying all the routine and redundant tasks involved in candidate searches, freeing up your time and attention to engage with intrigued, suitable humans.

In this blog, we will help you define your Marketing Analyst role, and exhibit how to find great candidates in 4 simple steps using welovehumans. Ideally, in less than 5 minutes!

Step 1: Describe your ideal Marketing Analyst

Log into highfive and click on “new search.” Before you start your search for a Marketing Analyst, outline what is expected from the role. First, specific skills, experiences, and qualifications that are necessary for someone to succeed in this position should be determined. Next, look into the responsibilities they will have as a Marketing Analyst, such as customer identification, persona development, market research, and campaign evaluation. Last, you should consider the team they'll be joining and whether complementary skills are needed in the role. Find out whether or not they have experience collaborating with different teams, and how well they communicate insights to different stakeholders. In the end, you will have created a targeted candidate brief and set the criteria for assessing candidates. We recommend the following:

1. A Bachelor’s degree in Marketing, Business, Statistics, Communications, or a comparable field.
2. Experience with basic data analysis, including envisioning data in tools like Tableau or Google Data Studio.
3. Knowledge of digital marketing analytics and SEO/SEM tools.
4. Powerful communication and presentation skills.
5. Valid track record of data-driven decision-making and strategic planning.

Read some of the important insights people tend to overlook when they’re describing the ideal candidate here:
“How to accurately describe your candidate”

Otherwise: hit "next".

Step 2 - Find matches

You’re in good hands, welovehumans creates a summary of the candidate of choice for your consideration. If it all looks good, hit “find matches."

Step 3: Evaluate Matches

When assessing candidates for a Marketing Analyst role, it's important to look beyond basic qualifications and focus on looking into how their previous roles have impacted the world.

Here are the key aspects to consider:

Analyze Professional Experience

• Comprehensive Role and Industry Analysis: Determine the complexity of their past roles in marketing analysis. Look to see if they’ve had growth in responsibilities, such as transitioning from junior to senior analyst roles, and if they’ve had experience in specific industries like retail, finance, or tech. You should also assess their ability to handle various marketing channels and platforms.
• Impact and Achievements: Look into their countable achievements, such as successful marketing campaigns, improvements in customer acquisition and retention, cost reductions, or innovative marketing strategies. Knowing the previous employers expectations can also provide insight into the candidate's ability to manage projects in similar environments.
• Longevity and Stability: Evaluate the duration of tenure at each organization to determine their job stability and commitment. Recurring short stints may require context, such as project-based work or industry norms.

Deep Dive into Skills Assessment

• Technical Skills and Certifications: Verify their certifications and technical skills that could be applicable to marketing analysis. Look for proficiency with analytic tools like Google Analytics, SQL, or Tableau. Also look for experience with CRM systems, and knowledge of data interpretation and reporting. It’s important to know their ability to analyze large data sets and generate actionable insights.
• Soft Skills and Interpersonal Abilities: Evaluate their ability to communicate and use teamwork, particularly on collaborative projects. Determine their ability to work on cross-functional teams and successfully communicate difficult data insights to non-technical stakeholders.
• Adaptability and Learning Curve: Assess their ability to learn and adapt to new marketing technologies and environments, such as advancements in AI-driven marketing tools or changes in consumer behavior patterns.

Assess Company Fit and Career Goals

• Cultural Fit and Personal Values: Examine whether or not their values align with your company’s mission and culture. This ensures that they blend well into your team and contribute positively to your work environment. For example, if your company appreciates data-driven decision-making and innovation, you should look into their past projects to be sure they align with these principles.
• Aspirations and Future Goals: Acknowledge their career goals to ensure they line up with the growth opportunities at your company. This is mostly pertaining to roles expected to progress or expand, such as shifting from analysis-focused tasks to strategy development or leadership roles.

Common Mistakes to Avoid:

• Ignoring previous career roles that may provide insights into the candidate’s skills and work ethic.
• Not looking into the candidate’s job changes, such as industry downturns or company closures, which may explain shorter tenures.
• Failing to notice the importance of continued education and professional development in rapidly growing fields.
• Assuming their experience in one area translates into another without proof, especially in complex technical roles or multidisciplinary positions.
• Focusing too much on the quantity of connections rather than the quality or importance of the current role.
• Ignoring non-industry-specific connections that may supply unique views or skills favorable to the role.
• Misaligning a candidate’s expectations with the realities of the role or possibility for advancement within the company.
• Minimizing the importance of their life goals, which can impact their satisfaction and longevity in the role.

If you follow these steps, you can fully understand each candidate’s potential and make informed decisions that match with your company’s goals and values. Proper assessment not only guarantees finding the right fit, but also mirrors our core belief at welovehumans—that every hiring process should be carried out with respect, precision, and care.

Read some important insights people tend to overlook when evaluating candidate matches:

In-Depth Guide to Evaluating a Candidate Match

Step 4 - Reach out to candidates

With your shortlist in hand, 1-click outreach is the next and last step in the process. You could save time and money creating outreach messages; welovehumans drafts personal communications to each candidate, ensuring the best chance of a connection. Reach out with 1-click to those you find unique.

Here you’ll find insights that are often overlooked, and tips that are nice to know for effective candidate outreach, specifically for a Marketing Analyst role:

• Update Your LinkedIn Profile: Ensure that your profile is professional and finished, including a good photo, a clear headline, and thorough work history. This establishes credibility and trust with candidates.
• Personalize Your Messages: Address Marketing Analyst candidates by name and point out specific projects they’ve worked on, such as successful marketing campaigns or significant data analysis projects. This shows interest and helps construct rapport by acknowledging their expertise and contributions.
• Highlight Role Benefits: Highlight the specific difficulties and opportunities associated with the Marketing Analyst role. Discuss the possibility of career growth, involvement in crucial decision-making, and the impact their work will have on the company’s marketing success. Feature any innovative projects or cutting-edge tools they’ll be using.
• Include a Call to Action: Offer a simple and clear next step for the candidate, whether it’s replying to your message, scheduling a call, or going over additional information about the role. A direct call to action enhances the likelihood of engagement.
• Express Gratitude: Thank them for their time and consideration. Voicing appreciation for their experience and interest can make a positive impression and inspire them to engage further with your outreach.

Do you want to know more about how to write a converting LinkedIn InMail message?

How to Write a Converting LinkedIn InMail Message - 8 Steps

Say goodbye to the 10% LinkedIn response rate and hello to welovehumans. We improve your candidate transition by boosting outreach, nurturing relationships, and increasing overall excitement. Guarantee that their communication gets eyeballs, not eye rolls.